bianco studio
about

welcome to Bianco, a brand tailor.

focus + process

focus + process

focus + process

focus + process

focus + process

focus + process

focus + process

focus + process

niche is a less boastful word for expert

But this time we'll make an exception. We are experts in the gaming industry. We live and breathe it and everything gaming has to offer. Our expertise and proven process allow us to challenge assumptions and help you reach untapped opportunities.

what actually happens in a brand tailor?

It's our unique process. We gather high-quality materials, using expertise as our needle to feature the elements that make you stand out, while removing the "noise" that weakens and confuses brands. You're left with a staple piece tailored to you, making you look and feel your most confident.
Ready to get sophisticated?
Let's get started
  • Consult: Gather inputs from every possible angle and source
  • Measure: Assess with deep expertise to uncover astonishing insights
  • Baste: Bits of fantastic start coming together
  • Fit: Try it on. Push, pull, stretch, sharpen, test, repeat
  • Reveal: Your unique brand style is ready to wear and share

capabilities

What makes us different? We aren't just a brand champion. We're a business partner. And we know this industry better than any other firm. Period.
Our success is defined by helping our clients to transform their brands and align their marketing strategies to best meet their financial goals.
How do we make it happen? Deep capabilities like these.

the blueprint

the blueprint

the blueprint

the blueprint

the blueprint

the blueprint

the blueprint

the blueprint

strategic consultation
Years of corporate business experience enables us to work with our clients’ C-Suite, GMs and senior marketing leadership to help chart the optimal direction for your organization and your brand.
let's talk

how we plan

Brand dna strategy
Creation of a strong and relevant brand that you can eventually bring out to the market. Our workshop will start to create the path to follow to help define where your brand is today and where it can evolve to drive a strong connection with your target customers. Your customized Brand DNA session will deliver a BrandPath plan that will help your team create the foundation for your new branding, look and feel, and approach to messaging.
fan experience (CX) strategy
Through our FX Journey Mapping workshop, we work with you to understand your customers’ needs, identify conversion triggers, and develop a customized JourneyPath Map—a streamlined customer experience plan for enabling long-term loyalty and increased profits.
Digital + data strategy
Data is central to all our partnership success stories; the beating heart of the market-leading strategies we create to help brands and rights holders engage, grow, and connect with fans.
market channel strategy
We can help you assess, validate and refine your approach and expectations from the channels that your brand serves with our MarketMap™ workshop.

pick our brain

pick our brain

pick our brain

pick our brain

pick our brain

pick our brain

pick our brain

pick our brain

discovery & insights
We know data is king, but insights are what win the war. Our internal research and insights team digs deep into the data to find the nuggets of insights that fuel new thinking and help uncover your brand’s true potential. Our usual practice is undertaking an original research project every two or three years, (each costing $200,000-$350,000).
let's talk

how we inform our approach

Disruption ideation
How will you disrupt your market? By using data and turning them into insights to fuel new thinking.
category & competitor audit
Wondering how you are performing relative to your industry category? Who your competitors are? How you compare? We'll pull these insights together and deliver them in a clear, concise package.
Partnership + Brand consultancy
Finding the right sponsor and partner to best deliver against their brand and business objectives.

A robust assessment of partnership performance in real time. We act as the hub of sponsorship performance, data collection and analysis, ensuring partnerships reach their full potential.

  • Partnership alignment and activation analysis
  • Revenue and brand impact
audience & persona development
How would you describe your ideal fan? We aren't like most creative firms who are delivering confusion. We don't need to name the fan Larry, know what car he drives and what kind of dog he owns.

If we ever did this for clients, we are not spending your money well — we know you expect better.

Complexity is the enemy. To illustrate this, here is our buyer persona:
  • Has worked with agencies before and has a general sense of how these relationships work.
  • Has full authority over budgeted funds that must be spent on our firm or a firm like ours.
  • Knows this is going to cost more than $20,000 and is seeking a sufficiently deep, long relationship to affect results.
  • Is losing sleep over the solution to a problem in their gaming industry category that should ideally be solved by a specific date.
  • Needs reassurance about the process we’ll use to remove some of the uncertainty about working with a new partner.
  • Will be sufficiently impressed with some of the people we've worked with, confident that we can raise their products/services to the same level of success.
That's it.

stylish creative

stylish creative

stylish creative

stylish creative

stylish creative

stylish creative

stylish creative

stylish creative

branding
We tailor bespoke brand creative that expresses your unique style, finding the white-space where your brand can play, dramatically separating you from your category’s indistinguishables.
let's talk

how we create

Brand identity
We work collaboratively to create the most authentic, compelling, and stunning image of your brand. Supported by diligent research and fearless iteration, we explore many possibilities before arriving at a comprehensive and versatile identity system.
Brand positioning
How well is your brand positioned? Are you having to reach out to sponsors or are they reaching out to you? Can you command a price premium? We like money as much as the next person, but we are going to refuse to help you craft a marketing plan on a positioning that’s not truly different. It's that important.
brand style guidelines
Consistency drives the power and integrity of a brand. We bulletproof your brand by creating logo specifications and guidelines for typography, color, iconography, image style and usage, and more. This ensures that anyone can apply your brand assets correctly and consistently.
brand voice
What do you want to say, and what’s the best way to say it? Language defines a brand as much as aesthetics, and we can work with you to develop the perfect verbal identity. Develop key messaging points & positioning with us — we’re here to help pinpoint and amplify the most authentic voice for your brand.
Brand stylescapes
Part of our Brand Identity process, but is not required. Stylescapes outline multiple, highly relevant, design directions that you can take your brand. Choosing one will define the style of design going forward. We will guide you through each direction to help pin the right style for you.
The Investment pitch
Whether you're seeking private equity investment, or new partnerships, we'll develop the narrative and visual assets necessary to tell your story in the most compelling way.

The pitch will answer four key questions for either party:
  • why is now the right time to team up your gaming organization?
  • what are the peculiarities of the esports industry to be aware of and what are the fundamentals that need to be in place for a successful investment?
  • how should deals be structured to achieve the objectives of both sides?

we create attention

we create attention

We create attention

We create attention

we create attention

we create attention

We create attention

We create attention

engagement
A strong brand shapes perceptions and influences actions. We develop a hyper-focused plan and breakthrough creative that separates your brand, captivates your stakeholders and triggers actions that move the needle.
let's talk

how we deliver

strategic communications + pr
From media launches to project newsjacking and the creation and distribution of breaking news stories, our comms specialists help brands engage, build relationships with, and inform the media.
Brand experiences
Our experiential team tailors immersive brand experiences that leave a lasting impression, helping foster a deeper connection with fans and consumers.
content strategy
We formulate ideas, and turn them from concept into reality, providing a distribution plan that guarantees your content reaches your audience at the appropriate time.
media planning & buying
We identify where your audience is and how they consume media, to create a plan tailored to your needs — ensuring your key message is communicated with the right people, in the right way, at the right time.

Start the conversation

Start the conversation

Start the conversation

Start the conversation

move the needle.

let's talk