If we had to give just one piece of advice to a company that just launched, is:
If you don't have time to do it right the first time, then you don't have time to do it over. And doing it the right way, is to provide something the market wants to talk about.
If that's not what you've made, then make something else.
Don't worry, there is still hope. It just might cost you more than you would like it to. You will have to be prepared to get back to basics — to refine your brand to the core. This means potential product/service changes. Design changes. Even employee changes for those that no longer fit. By refining the brand down to it's core, that's when the path forward seems obvious.
After the famed consulting firm's rebrand, their stock soared 1,766%. Their current valuation? $227.74 billion as of today. But this came at a cost. Accenture paid a firm over 100 million dollars, and lost tens-of-millions more in opportunity cost.
You can decide to get advice at any businesss phase. But in our professional opinion, the time for advice is before you launch. Not after.